GIFTS

Gift-giving has grown in popularity
as the means to promote an
event, to
sell tickets, to increase
attendance, or to award
attendees. It is not
uncommon for gifts to be
presented as the centerpiece of
company holiday
parties, and has become a popular
way for businesses to promote
products by
supplying tax-deductible gift
packages to celebrities or other
spotlight
personalities attending special
events.
The giving of gifts can be made an
integral part of the event itself.
Gift-giving is a method for
honoring accomplishments,
serving as a
thank-you, given as favors
commemorating an event, or
provided to promote
new products and services. In
preparation, gifts must be
purchased or
pledged, stored until the event,
wrapped accordingly, labeled for
distribution, and secured in a
place to be drawn from during the
event, safe
from loss, damage or vandalism.