PROMOTION

Promotion is a necessity for any
event as the means of informing
interested
people that an event will take
place. Promotion requires a
focused
application of organization,
branding and outreach, and is
dependent upon
defining an interested
demography. Proper promotion
also relies on correct
information about the event and
the event sponsors.
Since promotion is the domain of
the marketing expert, the event
must
provide a distinct benefit that
makes people want to attend, that
marketing
efforts may promise, with
reasonable surety, a large enough
audience to make
the event a success.